Web 3. What is it This Time

We barely got started understanding what we meant by Web 2.0 before we started talking about Web 3.0. My latest copy of OMMA (The magazine of Online Media, Marketing and Advertising) has an article called This Time It’s Personal, where the basic premise is that the difference between 2.0 and 3.0 is personalization. How I see the difference is where large media companies expect web content to come from. There has been some promising things happening with content providers, which I consider myself to be among; we’re the people out there making our own comics, movies and entertainment, typically for free, while we hope that we can either draw the people to us on our own and make it pay, or that someone out there will commit to paying us so we can do that job for them instead. In the 2.0 world the big content providers out there, Sony, Time Warner, MSN, were producing and presenting to us. In the 3.0 arena they are examining the little guys. But will maverick entertainers be sponsored by large corporations, or will these same corporations instead develop communities where mavericks can be left to interact with each other? Think of this kind of scenario like an AOL-sponsored MySpace world, essentially what Second Life is, where they provide the space and the artists entertain themselves. Interactive playgrounds are taking on new life on the internet, but much like the entire concept of webcomics, there’s the question of profit. When everyone is an amateur and anyone with a few tools can play the game, will the quality work see compensation? Do we have the funds and the interest to pay each other? As the article wonders: “How much effort are media consumers willing to put into building identities and worlds?” I add the question, “… especially if it’s always for free?”

Leave a Reply

Your email address will not be published. Required fields are marked *