Monthly Archives: May 2011

Understanding Analytics with the SGAG

In my eternal quest to be involved in too many things, I will be speaking to the Seattle Graphic Artists Guild next week on Google Analytics. Here are the details:

May 18 Workshop next week

Reserve now

Understanding Google Analytics with Georgia Ball

Web analytics are a window into the private world of website user behavior,  At first glance, it looks like a tangled wilderness. Just what do all those numbers and percentages mean? Which are important?

Google Analytics is one of many software programs used to track and interpret data generated by traffic to your website, and its greatest power is in the insights it reveals about your website’s users. Follow the User as he or she navigates through your website by learning how to read the language of web analytics.
Georgia will begin with basic terms and simple installation guidelines, then move on to:

  • the significance of web analytics for your bottom line,
  • key components of the Google Analytics interface
  • next-level tutorials on tracking conversions and search terms for slightly braver souls.

For total beginner and experienced user alike. If you have a website, you need this seminar.

A website developer since 1999, Georgia Ball has used web analytics to gain proven results for national corporations, small business, advertising agencies and non-profit organizations.

A creator of multi-media designs for Microsoft, IBM, and the Cartoon Network, she is currently employed in the online advertising division of the Walt Disney Company.

Georgia is the author of the webcomic Scooter and Ferret and the upcoming Strawberry Shortcake comic books by Ape Entertainment.

When

Wednesday, May 18  12-2 p.m. Doors open at 11:30 a.m.

Where

EAFA Gallery – room A239

in the Seattle Design Center Atrium Building
5701 Sixth Avenue South
Seattle, WA 98108
1-800-497-7997
http://www.seattledesigncenter.com/ Map
How Much

Pre-register at Brown Paper Tickets
http://www.brownpapertickets.com/event/174753

Guild Member-$10
Full time student-$10
Sister Association Member-$15
General-$20

At the door, Cash or check only.

Guild member-$15
Full time student-$15
Sister Association Member-$20
General-$25

More info: http://www.seattleguild.org/

Questions: seattleguild@gmail.com

SPGA/Seattle Chapter Graphic Artists Guild
P.O. Box 31063
Seattle, WA 98103-1063

Author of Strawberry Shortcake: Return of the Purple Pie Man, Disney’s Frozen Comic Collection, Transformers: Robots in Disguise Animated and Littlest Pet Shop: Open for Business. She’s written for IDW Publishing, Hasbro, Lion Forge, American Greetings and Scholastic, and her work has been discussed in Comics Beat and The Washington Post. Subscribe to the newsletter

What We're Up To

I said I would say what happened to us when it was ok to say so and now is a good time. Last October I got an email I didn’t believe was real at first asking me if I was interested in writing for Strawberry Shortcake. Imagine being a small-town actress working in community theater when someone walks in and asks you if you want to be in a little film they’re making about Scarlett O’Hara. That kind of moment. Comically, the date my editor set for our initial meeting was on the day I was scheduled to give birth. I didn’t want to make it sound like I would be too busy having a baby to write, so I casually put off the phone call until the next day. My first call about the project was from a hospital bed while recovering from a C-section.

Six months come and go and the first book in the 4-part series comes out in July. It’s been the experience of a lifetime and I don’t intend to let it be my last! Writing scripts didn’t stop me from writing Scooter and Ferret, but about a month ago a comic project came in for Scott too, and between that and his regular illustration work, continuing the strip wasn’t realistic. His project is a big opportunity and I would never tell him to put off in favor of our personal work, and I’ve wanted for many years to see his skill get the exposure it truly deserves.

I wrote all of the long 16-page stories for the books and one 4-page story is mine, plus I wrote the solicitations, and we’re a staff pick in May Previews. I actually have not written the fourth script in the Strawberry series yet but I’m determined to make it the best of the four. Although I’ve stopped sending out the comic strip emails, I intend to continue to use my blog space, so if you’re only interested in seeing more of the main comic, now is the time to drop the RSS feed. This is still a good way to keep showing work in progress, and I’m keeping the future status of this strip open for now. The archives are definitely staying up, there are 400 strips on this site and they are worth reading. There’s something to be said for getting your work out there after all.

Author of Strawberry Shortcake: Return of the Purple Pie Man, Disney’s Frozen Comic Collection, Transformers: Robots in Disguise Animated and Littlest Pet Shop: Open for Business. She’s written for IDW Publishing, Hasbro, Lion Forge, American Greetings and Scholastic, and her work has been discussed in Comics Beat and The Washington Post. Subscribe to the newsletter